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### **Ras Luxury Skincare Secures $5M Series A Funding: Revolutionizing India’s Premium Beauty Market**

India’s burgeoning premium beauty market just got a significant boost with **Ras Luxury Skincare**, a homegrown luxury skincare brand, raising a solid **$5 million** (approximately Rs 43 crore) in its Series A funding round. Announced on January 9, 2025, the development marks a pivotal step forward for the brand, which aims to redefine the skincare landscape in India and establish itself as a global luxury player.

With its ambitious growth plans, Ras is not merely riding the wave of the booming beauty industry—it’s crafting a path to lead it.

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### **Backing by Industry Titans**

The funding round was led by **Unilever Ventures**, the investment arm of global beauty powerhouse **Unilever**, alongside contributions from the **Amazon Smbhav Venture Fund**, **Sixth Sense Ventures**, and prominent angel investors.

This strategic backing signals how significant Ras is becoming in the eyes of investors. Highlighting the brand’s potential, **Pawan Chaturvedi**, Head of Unilever Ventures Asia, remarked, “The premium beauty market in India is set to witness explosive growth over the next 5-7 years. Ras Luxury Skincare’s unique offering positions it perfectly to capitalize on this trend.”

Indeed, Ras has captured the imagination of both investors and consumers by blending luxury, innovation, and sustainability with an authentic, homegrown flavor.

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### **Strategic Growth Designed for Impact**

The fresh capital infusion will fuel a well-structured, multi-faceted growth strategy:

1. **Retail Expansion**: Ras plans to launch **100 new retail stores across India** within the next four years, making its premium skincare offerings more accessible to customers nationwide.
2. **Innovation through R&D**: Enhanced research initiatives are underway to ensure a continuous pipeline of cutting-edge skincare solutions.
3. **Talent and Technology Investment**: The company plans to grow its talent base and leverage advanced technologies to optimize operations.
4. **Creative Marketing Initiatives**: A robust marketing push is set to boost brand visibility and customer engagement.

As articulated by **Shubhika Jain**, Founder and CEO of Ras Luxury Skincare, “Our mission is to establish Ras as India’s number-one luxury skincare brand. We aim to scale globally while staying firmly rooted in strong business fundamentals, profitability, and relentless innovation.”

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### **From D2C Startup to Luxury Icon**

Founded in 2017 by **Shubhika Jain**, her sister **Suramya Jain**, and their mother **Sangeeta Jain**, Ras Luxury Skincare began as a humble **direct-to-consumer (D2C)** brand. Initially focused on offering luxurious skincare products and oils through online marketplaces, the brand steadily built a reputation for unparalleled quality and efficacy.

Fast forward to 2025, and it is now poised to make significant inroads into the **offline retail space** with its ambitious plans for dedicated stores. This expansion marks a new chapter for Ras, showcasing its commitment to making luxury skincare an easily accessible indulgence for discerning customers.

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### **Tapping into a Booming Market**

India’s premium beauty industry is on an upward trajectory, driven by factors like rising disposable income, increased consumer awareness, and growing demand for sustainable, high-quality products. Ras Luxury Skincare is uniquely positioned to lead this revolution, blending innovation and luxury with a distinctly Indian essence.

What sets Ras apart is not just its product line but also its vision. The company’s focus on scaling responsibly—with profitability, authenticity, and cutting-edge creativity at its core—makes it a standout player in the market.

The involvement of heavyweight investors like Unilever Ventures and Amazon underscores the confidence in the brand’s trajectory. This validation further amplifies Ras’s standing as a disruptor in the premium beauty space.

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### **A Global Dream Anchored at Home**

Ras Luxury Skincare isn’t just aiming for domestic success—it has its sights set on **global expansion**, with a clear intention to take Indian luxury to the world stage. Its unique blend of passion, innovation, and strategic investment makes it a brand to watch in the years to come.

This isn’t just another funding announcement. It’s the herald of a new era in beauty—a time when Indian brands like Ras are rewriting the rules and reshaping the global beauty narrative. With its ambitious goals and strong investor backing, the journey ahead promises to be as rich and rewarding as the skincare range itself.

Keep an eye on Ras Luxury Skincare as it steps boldly into the future of beauty—because this brand is just getting started.

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