Plant-based hair growth and wellness brand Vegamour has announced the appointment of Michelle Miller as its inaugural Chief Marketing Officer (CMO).

A Strategic Leadership Move

In her new role, Miller will oversee brand, growth, digital, and community initiatives, guiding the Los Angeles-based company through its next phase of expansion.

With a strong background in scaling high-growth beauty brands, Miller brings extensive experience in marketing strategy and brand positioning.

Proven Track Record in Beauty & Haircare

Miller most recently served as CMO at K18, where she played a pivotal role in the brand’s rise to become a social media powerhouse with over 25 billion TikTok views and more than 50 industry awards. Her leadership also contributed to K18’s acquisition by Unilever Prestige.

Prior to K18, she was Vice President of Marketing at Kosas, where she helped establish the brand as a leader in clean beauty and was instrumental in the acquisition of Too Faced by Estée Lauder.

Strategic Vision for Vegamour

Eric Hohl, CEO of Vegamour, praised Miller’s expertise, stating:

“Michelle is a brand builder who understands how to convert cultural momentum into commercial growth. As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum.”

Vegamour’s Expansion & Growth

The appointment comes as Vegamour continues its global expansion. Last year, the clean beauty brand entered the Canadian market through an exclusive retail partnership with Sephora.

With Miller at the helm of marketing, Vegamour is poised to further strengthen its brand presence, engage with new audiences, and drive continued growth in the clean haircare and wellness space.