Target Corp. is actively courting consumers at rival stores in addition to its own customers in an effort to sell more of its private-label items. The Minneapolis-based company’s own children’s brand, Cat & Jack, will soon be available at more Canadian locations of department store major Hudson’s Bay Co. In response to excellent comments and increased purchases in the kids clothes section at Hudson’s Bay, Target is expanding its relationship to include swimwear, outerwear, and shoes, in addition to its initial apparel products, which have been available since March.

This is Target’s first foray into wholesale, according to chief growth officer Christina Hennington, who made the announcement in an interview. Next year is when you can expect to see the new products on store shelves. Target is looking at potential sales prospects in the Americas and Europe after receiving inquiries from other stores across the world.

The expansion of private-label offerings is considered as critical for the company’s return to growth following three consecutive quarters of declining revenue. More profits and brand loyalty are common outcomes of selling private-label items. An important part of Target’s overall revenue comes from its Cat & Jack brand, which alone brings in almost $3 billion a year.

With an emphasis on exclusive products with national names, Target has been vigorously releasing new lines and extending its store brands. It also plans to improve performance by opening more stores, renovating existing ones, and introducing a new loyalty program called Target Circle 360 in April to take on bigger competitors like Walmart and Amazon.

With the help of Hudson’s Bay, Target is making a triumphant return to Canada after leaving the market in the wake of heavy losses. Target is bullish on its development and expansion prospects in both local and international markets, even if particular sales statistics for the wholesale arrangement were not provided.