While Miami was rocking with Formula 1 action over the weekend, Pacsun and Tommy Hilfiger made a splash with VIP parties and limited edition collections.

For an amazing Miami Grand Prix event, Tommy Hilfiger welcomed supermodel and entrepreneur Kendall Jenner. Jenner, who is representing Tommy Hilfiger in the spring of 2024, rode laps with Sir Lewis Hamilton and hung out with F1 Academy managing director Susie Wolff in the pit wall.

Showing off pieces from Tommy Hilfiger’s Spring 2024 collection, Jenner sported a knee-length red and white gingham strap dress and leather loafers.

“Kendall’s presence at the Miami Grand Prix for this street-track spectacle is absolutely electrifying,” Tommy Hilfiger exclaimed. As a creative, I’ve always been captivated by the way motor racing brings together fashion and sport to create unforgettable cultural events. As Formula 1 continues to gain popularity in the United States, it’s great to see Kendall and the Tommy family leading the way in grid fashion.

“Happily collaborating with Tommy Hilfiger on the Formula 1 event,” Jenner wrote. “I love the stylish twist they bring to the paddock and their sponsorship of the fearless women drivers of the F1 Academy.”

At the same time, the Miami Grand Prix was branded by Pacsun, the famous Californian youth retailer, with its newest line of Formula One gear and accessories. An interactive Pacsun x Formula 1 branded pop-up truck was set up at Smorgasburg Miami, and the brand held a launch party in its Aventura store.

Richard Cox, VP of men’s merchandise and global partnerships at Pacsun, expressed his awe at being a part of the Miami Grand Prix’s buzz and momentum. People were curious about the branded truck and the new trends, so they flocked to it. We showcased our dedication to sports with an innovative entrance that connected with our audience.

With its brilliant colors, palm palms, and city skyline, the Pacsun F1 collection captures the essence of Miami with race-inspired fashions. Popular Formula 1 branded products are also included. The collection can be found in Pacsun stores around the country and on their website, with pricing starting at $24 and going up to $600.