Mark your calendars! On February 1, 2025, beauty aficionados are in for a treat as **Ipsy**, the renowned beauty subscription service, unveils its February Icon Box in partnership with actress, entrepreneur, and activist **Gabrielle Union**. Timed perfectly to align with **Black History Month**, this exclusive edition, wrapped in the inspiring theme of **“Black Joy Is Beautiful”**, promises more than just beauty—it’s a celebration of culture, self-expression, and joy.

This thoughtfully curated collaboration goes beyond makeup and skincare. It’s a tribute to the multidimensional beauty that exists within the Black experience. Gabrielle Union, known for her authenticity and passion, captures this vision perfectly: “This collaboration highlights the joy found in self-expression and vibrancy found in the Black experience.” With a campaign that inspires, uplifts, and empowers, Ipsy and Union are delivering a beauty box unlike any other.

What’s Inside? A Premium Lineup of Beauty Must-Haves

The February Icon Box is no ordinary offering. This coveted quarterly box stands out as a treasure trove of **high-end beauty products** meticulously selected to reflect both diversity and quality. Subscribers will discover luxury items from fan-favorite brands like **Kosas, Elemis**, and **Benefit Cosmetics**. But the true stars of the box are the products from **Black-owned beauty powerhouses**, including:
– **Fenty Beauty** (the iconic brainchild of Rihanna),
– **Briogeo** (renowned for its clean haircare solutions),
– **Danessa Myricks Beauty**,
– **Pat McGrath Labs**,
– **Buttah Skin**.

Adding a deeply personal touch, Union has also included products from her own award-winning haircare line, **Flawless by Gabrielle Union**, ensuring subscribers get a glimpse into what inspires her on a personal level.

With a total retail value of **$350**, this Icon Box is a steal at just **$65** for Ipsy Glam Bag and BoxyCharm subscribers who choose to upgrade. It’s a tangible reminder that luxury beauty can be both accessible and inclusive.

At its core, the **“Black Joy Is Beautiful”** campaign is a celebration of identity, culture, and the transformative power of self-expression. While the products excite on their own, the larger mission behind the collaboration is what makes this effort truly extraordinary.

Kristy Westrup, Chief Merchandising Officer at Ipsy, captures the essence of the campaign best: “Gabrielle Union’s authenticity and versatility—as an actress, activist, mother, and entrepreneur—are a true reflection of her depth.” Beyond the box itself, Ipsy has planned a rich array of digital content and stories to accompany the launch, amplifying voices and experiences that honor the beauty and richness of the Black community.

Through this initiative, Ipsy is not only celebrating Gabrielle Union’s vibrant vision but inviting its subscribers to reflect on their own journeys of self-expression. **Beauty becomes more than just a product—it becomes a bridge to connection and pride, especially during Black History Month.**

This partnership demonstrates how beauty can transcend aesthetics, acting instead as a powerful medium for identity and culture. Gabrielle Union’s involvement fuels this mission in a deeply personal way. “This isn’t just business,” says the star. “It’s about empowerment, self-discovery, and finding joy in being unapologetically you.”

The February Icon Box is more than a delivery of premium products—it’s a movement that celebrates individuality, diversity, and strength. From Black-owned brands to inclusive messaging, this collaboration reminds us that **joy, in all its forms, is beautiful.**

So, whether you’re a beauty enthusiast eager for next-level products or someone looking to honor the richness of Black History Month, this Icon Box offers something truly unique: a chance to celebrate culture, identity, and self-expression in ways that are as meaningful as they are beautiful.

Don’t miss this opportunity to uplift, inspire, and embrace the vibrant joy that defines us all. **Upgrade your subscription today—and let “Black Joy Is Beautiful” be your reminder to wear your identity with pride.**