Burberry’s Summer 2026 Campaign: Beats Drop, Trench Coats Pop – Ultimate Music-Fashion Mashup
There’s no holding the Burberry revival back and with it comes seasonal campaigns at a rate of knots. Fresh from launching a specific range for Chinese New Year and then its Spring collection soon after, the London-based luxury fashion house is now firmly tuned into its Summer 2026 campaign.

Under the direction of chief creative officer Daniel Lee, the new-season campaign explores the connection between fashion and music – “a relationship that has shaped culture, challenged conventions and expressed a universal language of style”.
“Rooted in the spirit of live performance and the diverse energy of the UK’s music scene”, the collection “reflects the creativity of modern-day artists and celebrates the power of music to transform and inspire”.
The campaign brings together a cast including British model, actor and ’60s icon Twiggy, alongside models Sonny Ashcroft, Filip Bryndza, Sora Choi, Albert Cocker, Ella Dalton, Shuqi Lan, Ahmed Richards, Raika Sales and Maya Wigram to promote the simple Burberry Summer 2026 silhouette: neat and narrow.
In rainwear, new signatures – the Summerside, Rayne and Isleworth trenches – echo an archival detail from a 1927 Burberry coat.
For men, the Foxfield trench appears alongside classic Harrington jackets.

Outerwear comes in new fabrics that capture the “rain-glistened haze” of British summertime – printed trench coats, silk bomber jackets and oversized parkas in waxed cotton.
Washed and raw denim is finished with a foil coating, while wet-look raincoats are cut from cotton and raffia-effect, woven with pops of check.
Suede and leather coats appear in python-print vegetable-tanned calfskin, paisley laser-cut to mimic lace, or detailed with whipstitching and fringing.
Silhouettes are streamlined. Shift dresses and mini-skirts form the foundation, expanding to slips and shirt dresses, while cropped bootcut trousers come in check and leather.
Burberry says the collection sees a “return to slim, mod-ish tailoring” in mohair wool, denim and whipstitched leather.
Three-button jackets – in short, single- or double-breasted cuts – are paired with tapered straight-leg trousers, layered over striped Sea Island cotton shirts and skinny silk ties jacquard-woven with Burberry Check.

Party dresses are hand-crocheted and embroidered to create multi-dimensional fabrics. Chainmail dresses and kilts shimmer in colour-blocked Burberry Check, while pieces made entirely from beads, mirrored tiles and links of crocheted leather bring a tactile finish.
Knitwear is artisanal, with intricate bobbin crochet on tops and trousers, macramé panels interspliced on coats, and skinny scarves with exaggerated fringing.
And Daniel Lee’s view: “Music pushes boundaries, blurs lines and defines the codes of fashion. It is about self-expression, originality and belonging.”
