Berlin-based fashion curator Andreas Murkudis is stepping into design with the launch of a new label called Bare, a line built around elevated essentials and a more thoughtful approach to everyday dressing. The brand will officially debut this fall, timed with Paris men’s fashion week and Paris Couture Week, where it will be presented at the Rainbow Wave showroom.

Bare reflects Murkudis’ long-standing philosophy as a retailer: clarity, quality and restraint. Known for his Berlin concept store that carries around 150 carefully selected fashion labels, Murkudis has spent years refining his eye for pieces that last beyond trends. With Bare, he is channeling that experience into a focused wardrobe concept designed to feel calm, functional and enduring.

The label is co-founded with Benoit Duverger, an independent brand consultant and longtime collaborator. Together, they envisioned Bare as a response to the growing complexity of the fashion market. Rather than offering endless drops or seasonal overload, the brand centers on a tight edit of pieces that can be worn repeatedly and styled with ease.

The debut collection includes 22 styles for women and men, covering key wardrobe categories such as coats, soft tailoring, knitwear and shirts. The silhouettes are clean and unfussy, with subtle details that elevate the garments without making them feel overdesigned. Murkudis has described the line as a “perfect little wardrobe” — one that customers can rely on without second-guessing their choices.

Price positioning is a core part of the Bare concept. While the brand sits within the luxury space, it aims to be more transparent and accessible than many designer labels. Shirts are priced between approximately €300 and €600, merino knitwear ranges from €400 to €600, blazers are priced around €1,000 to €1,200, and coats retail between €1,400 and €1,600. Cashmere knits, produced in Scotland, sit at the higher end of the range at around €1,600.

Production is largely based in Japan, chosen for its craftsmanship and consistency, while select knitwear is made in Scotland. The focus throughout the supply chain is on quality materials and reliable construction rather than visual excess.

Creative direction for Bare is led by Bomi Lee, a Berlin-based designer with experience working behind the scenes for brands such as Seya and Muji Labo. Murkudis selected Lee for her understated design sensibility and her ability to translate minimal ideas into practical, well-made garments. While Lee oversees design, Murkudis plays a hands-on role in shaping the overall collection and ensuring it aligns with his standards as a retailer.

The name Bare carries a subtle sense of humor. Duverger has explained that it nods to the familiar feeling of having “nothing to wear,” despite a full wardrobe. The label aims to solve that problem by offering pieces that feel essential and dependable — clothes that work quietly in daily life rather than demanding attention.

Growth plans for Bare are intentionally measured. The founders are prioritizing slow, controlled expansion, focusing first on select wholesale partners that align with the brand’s values. Target retailers include concept stores such as The Broken Arm in Paris, La Garçonne in New York and Antonia in Milan, alongside one exclusive online partner.

Looking ahead, Murkudis has also hinted at the possibility of opening a standalone Bare store in Paris, should the label gain momentum. The space would extend his curatorial approach beyond Berlin, creating an environment where fashion, design and lifestyle elements coexist in a carefully edited setting.

The launch comes at a strong moment for Murkudis’ Berlin flagship, which reported a solid year in 2025 and continued momentum into 2026, despite broader challenges in global retail. His store attracts a diverse audience, from designers and creatives to students and international shoppers, all drawn to its clear point of view.

With Bare, Murkudis is not chasing novelty or hype. Instead, he is offering a quieter alternative clothing built on trust, restraint and long-term relevance. In a market saturated with choice, Bare positions itself as a reminder that simplicity, when done well, can still feel meaningful and modern.