Italian fashion powerhouse Arav Fashion Group is closing its fiscal year with impressive double-digit growth, driven by bold expansion plans for its Richmond lifestyle projects and continued retail investments for Silvian Heach.

In an interview with FashionNetwork.com during Milan Fashion Week, Mena Marano, CEO of Arav Fashion, revealed the group’s ambitious vision — from luxury residences in Dubai to new retail concepts across Europe.

Richmond’s Global Lifestyle Expansion

Arav is unveiling Richmond’s luxury furniture collection and real estate ventures at the upcoming Salone del Mobile 2026. In collaboration with Formitalia and Mira Real Estate, the brand plans five residential projects across the Middle East and Georgia, beginning with seven high-rise towers in Dubai set to launch in late 2026.

Each Richmond-branded apartment—priced around €7,000 per square metre—features signature interiors that reflect the brand’s contemporary-luxury aesthetic.

Retail and Fashion Shows

Richmond will open a new store corner at TSUM Moscow by year-end, with further expansion planned in the Middle East to align with its real estate initiatives. The brand will also return to London Fashion Week, continuing its “Culture Vulture Tour” that unites creative communities across London, Milan, and Paris.

Silvian Heach’s Retail Evolution

Marano confirmed that Silvian Heach will unveil a new flagship concept store on Milan’s Corso Como during February 2026 Fashion Week. The brand is targeting 20 directly operated stores within three years and recently gained attention with a fragrance launch in Cannes.

Richmond’s luxury residential project in Dubai

Performance and Innovation

Despite global market uncertainty, Arav is closing the fiscal year (ending March 2026) with 10% growth and €70 million in turnover, of which 70% is driven by Richmond.

The company is also embracing technology — launching a year-long AI training program for all 200 employees, covering product development, marketing, customer service, and administration.

“Today more than ever, you have to be bold,” said Marano. “Consumers want emotion, but one that is also reasonable. We’re betting on authenticity and value.”