Luxury lingerie label Agent Provocateur has unveiled its Spring/Summer 2026 campaign, starring British actress Emily Atack as the central character, The Duchess.

Shot at the historic Italianate country manor Camfield Place in Hertfordshire, the campaign was photographed by Claire Rothstein, with creative direction from Sarah Shotton and styling by Karen Langley. The visuals channel refined British aristocratic glamour, infused with a sense of playful excess.

Emily Atack for Agent Provocateur

Drawing inspiration from the renewed popularity of Jilly Cooper’s novels—following the recent TV success of Rivals and reruns of Riders—the campaign reimagines late-1980s countryside indulgence. According to the brand, the collection reflects a “bonkbuster” revival, featuring polka dots, florals, and bold touches of PVC, shaped by Shotton’s long-standing affection for northern England and classic British escapism.

Shotton described the collection as exuberant and nostalgic: “SS26 is very late-1980s, it’s over the top and really fun, with lots of fabulous prints and fabrics. It’s one of my favourite collections in a long time. We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily.”

Atack, widely known for her roles in The Inbetweeners and Rivals, brings a confident, mischievous energy to the campaign. The brand says she perfectly embodies the spirit of the SS26 collection—feminine, playful, and unapologetically risqué.