Greyson Clothiers Secures $20M Series A to Fuel Expansion

Greyson Clothiers, a rising leader in premium performance apparel, has taken a major step forward in its growth by securing a $20 million Series A funding round. Announced on February 10, 2025, this investment signals a pivotal moment for the brand as it seeks to expand its international footprint, strengthen retail operations, and enhance its direct-to-consumer business.

A Major Growth Milestone

Founded in 2015, Greyson Clothiers has quickly gained traction in the luxury performance apparel space, with over 2,500 points of sale. Now, with backing from prominent investors, the brand is poised for even greater success. The financing round was led by NewBound Ventures, with participation from several influential figures in the retail and sports industries.

Among the notable investors is Chris Koch, CEO of New Era, and David Chu, the founder of Nautica, both of whom bring decades of retail experience. Tom Nolan, CEO of Kendra Scott, has not only invested in the company but has also joined Greyson’s board, offering valuable expertise in scaling premium brands.

The funding round also attracted high-profile investors from the world of sports and entertainment. Music icon Justin Timberlake, former NFL star Larry Fitzgerald, and professional hockey player Dylan Larkin have all thrown their support behind the brand. Additionally, PGA Tour star Justin Thomas has joined the investor group, further reinforcing Greyson’s growing influence in the golf apparel industry.

Ambitious Plans for Expansion

With this new capital, Greyson Clothiers has outlined a bold strategy for growth. CEO and founder Charlie Schaefer emphasized the importance of leveraging experienced partners to accelerate the brand’s next phase.

“This is a transformational moment for us,” Schaefer stated. “Our vision has always been to push the boundaries of performance apparel, and with this strong group of partners, we’re ready to scale internationally while strengthening our retail and e-commerce presence.”

Greyson’s expansion plan focuses on four key areas:

– Expanding into international markets
– Growing its brick-and-mortar retail footprint
– Strengthening direct-to-consumer (DTC) sales and e-commerce operations
– Developing strategic wholesale partnerships with major distributors

The company is also making bold moves into new markets, including the recent introduction of a womenswear line. This expansion reflects Greyson’s vision of catering to a broader audience while maintaining the luxury performance ethos that has defined its brand.

Expert Leadership to Drive Growth

Beyond financial investment, Greyson is gaining strategic guidance through the addition of key industry leaders to its board. Alongside Tom Nolan and David Chu, Michael Hoffman from NewBound Ventures will also join the board, providing expertise in brand scaling and retail distribution.

Having seasoned executives involved will be instrumental as Greyson Clothiers navigates an increasingly competitive landscape. Their insights will help the company refine its approach to market expansion, product innovation, and long-term business growth.

What This Means for Customers

For Greyson’s growing customer base, this investment means more accessibility to its signature performance apparel. Whether through an expanded retail presence or an enhanced online shopping experience, consumers can expect greater convenience and product availability.

This funding round is not just about financial growth—it is about positioning Greyson Clothiers for long-term success. With the backing of industry veterans, high-profile investors, and passionate brand supporters, Greyson is solidifying its place as a leader in premium performance apparel. As the company pushes forward with its ambitious expansion plans, customers and fans alike can look forward to an exciting new chapter for this fast-growing brand.