Italian menswear label Magliano is stepping onto a bigger international stage by moving its runway shows to Paris Fashion Week, marking a major shift for the brand and its founder, designer Luca Magliano. After years of building its identity in Milan, the decision reflects both creative growth and a clear strategy to expand globally.

Founded in 2016, Magliano has become known for its thoughtful, slightly off-beat take on menswear. The brand mixes classic Italian tailoring with emotional storytelling, queer references and subtle subversion. Over time, this distinct voice has attracted a loyal following and increasing attention outside Italy. Showing in Paris is the next natural step in that evolution.

For Luca Magliano, the move is not about abandoning Milan, but about widening the conversation. Milan remains deeply important to the brand’s DNA, but Paris offers access to a broader and more international audience of buyers, press and creatives. Paris Fashion Week is widely seen as the most global fashion platform, and presenting there allows Magliano to be viewed in a wider cultural and commercial context.

The designer has described the transition as both exciting and emotional. Milan is where the brand grew, experimented and found its footing. Leaving that familiar environment comes with a sense of nostalgia, but also with the awareness that growth often requires discomfort. Paris represents possibility a place where new connections can form and where the brand’s message can travel further.

From a business perspective, the move also makes sense. Magliano already has a solid presence in Asia, particularly in markets like Japan, China and South Korea, where buyers are receptive to its aesthetic and storytelling. Interest in the U.S. market has also been increasing, and Paris provides a strategic meeting point for all these regions. Showing there helps streamline conversations with international partners and reinforces the brand’s long-term ambitions.

Despite the shift in runway location, Magliano is staying firmly rooted in Italy when it comes to production. The brand continues to manufacture in Milan and Bologna, working closely with Italian suppliers and artisans. Luca Magliano has emphasized that the label remains a strong advocate of Made in Italy, and that this craftsmanship is central to its identity, regardless of where the shows take place.

Creatively, the Paris debut is not about reinventing Magliano, but about expressing its essence more clearly. The collections will continue to explore masculinity, vulnerability and nostalgia, often drawing inspiration from everyday Italian life, cinema and personal memories. These themes resonate beyond borders, which is exactly why the designer believes the brand is ready for a larger stage.

Paris Fashion Week has increasingly become a home for independent and international designers who bring strong perspectives rather than commercial uniformity. Magliano joins a lineup where originality and cultural depth are valued, allowing the brand to stand out while still engaging in dialogue with the wider fashion industry.

Ultimately, Magliano’s move to Paris is less about geography and more about confidence. It signals that the brand believes in the strength of its voice and its relevance beyond Italy. By stepping into Paris, Magliano is not leaving its roots behind it is carrying them forward, presenting a distinctly Italian sensibility to a global audience, and setting the foundation for its next chapter of growth.