Vince Camuto names Ava Phillippe : The much-anticipated new scent line from the famous lifestyle brand Vince Camuto has a new face: rising star Ava Phillippe.

An much anticipated campaign for the introduction of the brand’s newest women’s fragrance, Wonderbloom, will debut this month, and Phillippe, in her capacity as global brand ambassador, will spearhead the launch. Phillippe was hand-picked to eloquently represent the new Eau de Parfum due to her renowned irrepressible uniqueness and irresistible charm.

Phillippe was praised by Lori Singer, president of Parlux, Ltd., the fragrance licensee for Vince Camuto, for her youthful charisma and daring appeal, which were deemed an ideal fit for the Wonderbloom scent and the overall portfolio.

The commercial campaign, shot by photographer Shaniqwa Jarvis, transports viewers to the magical realm of Wonderbloom, where a contemporary take on a traditional fairytale unfolds in a magical garden.

Phillippe expressed her joy at becoming the Global Brand Ambassador for the exclusive fragrance line by Vince Camuto. She sees this collaboration as an organic outgrowth of her love of beauty and self-expression; Wonderbloom personifies the strength and femininity that speaks to her.

Within Wonderbloom, you’ll find a lovely touch of creamy almond milk and a symphony of blossoming flowers and juicy fruits. Pear leaves, almond milk, rhubarb, glazed figs, sage, freesia, sandalwood, praline, and cistus labdanum compose its entrancing aroma. Wonderbloom, housed in a softly tinted glass bottle with a large flower cap, represents the spirit of living life to the utmost.

Launching at Macy’s and Vince Camuto’s website in the United States, the Eau de Parfum Spray comes in a 3.4 FL. OZ./100 mL size and retails for $98. The brand intends to spread to foreign retailers in spring of 2024.

Ava Phillippe’s collaboration with Vince Camuto, which will launch Wonderbloom, is sure to infuse the brand’s renowned fragrances with a new angle and irresistible allure, encouraging people to celebrate the value of being themselves and expressing themselves.