VF Corp’s UK and Ireland division has reported a drop in sales and profits for the year to March 31 2025, as shoppers pulled back on spending for apparel and footwear. The results come with planned job cuts as the business seeks to stabilise performance in a challenging market.
Turnover at VF Northern Europe Limited which owns brands including The North Face, Vans, Timberland, Eastpak, Kipling and Napapijri fell by around 10 % to £321.5 million, following an 11 % decline in the prior year. Operating profit also slipped, contributing to a reduced net profit of about £7.4 million for the period.
The company has responded to the weaker performance by cutting its UK and Ireland workforce. Headcount fell to 623 employees from 709, a reduction of more than 80 jobs over the year as it looks to align costs with current sales levels.
VF Corp said its priority remains sales growth and it plans to invest in both owned and franchised operations to support distribution. It also highlighted increased spending on training and development aimed at strengthening customer-facing activities.
While the UK and Ireland results lag, VF’s global parent company recently reported a 2 % revenue increase to about $2.8 billion in its second quarter of fiscal 2026, alongside a notable reduction in net debt — signals that broader turnaround efforts may be gaining traction outside the regional business.
