Tate McRae is entering the fragrance market with Tate 01, a “second-skin” scent designed to blend with the wearer’s natural chemistry rather than overpower it.

Created in collaboration with Givaudan master perfumers Adriana Medina and Antoine Maisondieu, Tate 01 is built around ISO E Super, a woody fragrance ingredient known for interacting with individual skin chemistry to create a more personalized scent that develops throughout the day.

The fragrance opens with notes of bergamot and clary sage before revealing a heart of white florals. Amber, tonka bean, sandalwood and soft woods form the base, creating a warm, intimate finish.

McRae described the fragrance as an extension of her personal beauty routine and a scent designed to complement rather than define the person wearing it.

“With Tate 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you,” McRae said. “It melts in so gracefully that it never wears you; it just enhances who you already are.”

She added that she particularly enjoys wearing the fragrance during rehearsals, when its character changes as it warms with her body.

A 1990s-inspired campaign

Tate 01 launches with a global campaign photographed by Mario Sorrenti, drawing inspiration from the visual language of 1990s supermodel culture.

Shot against natural landscapes, the campaign places McRae at the center of the brand’s identity, emphasizing individuality, confidence and a relaxed approach to beauty.

The launch marks the beginning of a broader fragrance venture built around McRae’s personal aesthetic and creative direction.

Tate McRae enters fragrance with Scent Beauty.

Tate McRae enters fragrance with Scent Beauty. – Tate McRae

From direct-to-consumer to Ulta

Tate 01 will initially be sold through tatebytm.com in sizes ranging from 10ml to 100ml, with prices starting at $30 and reaching $82.

The fragrance will then expand into U.S. retail through an exclusive partnership with Ulta Beauty. It will launch online October 16 before reaching more than 1,500 Ulta stores nationwide on October 25.

Stephen Mormoris, CEO and founder of Scent Beauty, said McRae’s creative identity made her a natural partner for the project.

“Tate McRae’s authentic creative energy resonates with millions worldwide,” Mormoris said. “Partnering with her to launch Tate 01 is the first step in building a long-term fragrance brand designed to leave a lasting cultural mark.”

Scent Beauty’s portfolio already includes fragrances and beauty projects associated with personalities and brands including Megan Moroney, Stetson, Dolly Parton and Sabrina Carpenter.

With Tate 01, McRae is adding her own name to the growing list of entertainers turning their personal style and creative identity into fragrance brands.