Swiss watch brand Swatch is unveiling a new art-inspired collection created in partnership with the **Solomon R. Guggenheim Foundation’s museums in New York and the Peggy Guggenheim Collection in Venice. The collection transforms iconic artworks from both institutions into wearable timepieces, bringing museum masterpieces into everyday life.

The Swatch × Guggenheim collaboration includes four watches inspired by celebrated modern and contemporary works from both cities’ Guggenheim museums. Each design reflects a different artistic style, offering a distinct interpretation of the originals while combining Swatch’s Swiss-made precision with bold, artistic expression.

One of the standout pieces is based on Claude Monet’s The Palazzo Ducale, Seen from San Giorgio Maggiore (1908), which captures the Venetian palace in luminous detail. The dial design evokes the painting’s atmospheric hues and historic setting, and even interacts with light in a way that echoes Venice’s vibrant ambience.

Another timepiece draws from Edgar Degas’s Dancers in Green and Yellow (1903), celebrating the fluidity and grace of ballet through dynamic color and composition. This watch channels the sense of movement and artistic nuance that define Degas’s portrayal of dancers.

Paul Klee’s The Bavarian Don Giovanni (1919) inspires a third design, translating Klee’s geometric forms and symbolic imagery into a watch that plays with color shifts and structural rhythm. Unique to this model is a calendar wheel whose hues shift, mirroring the artist’s own ever-changing palette.

The fourth offering highlights Jackson Pollock’s Alchemy (1947), capturing the abstract expressionist’s energetic technique and spontaneous flair. Pollock’s signature poured paint style is reimagined across the dial and strap, resulting in a bold, avant-garde look that stands out in the lineup.

Swatch has a long history of blending art and watch design, making the works of famous painters accessible in wearable form. This project extends that tradition by connecting two legendary art institutions the Guggenheim Museum in New York and the Peggy Guggenheim Collection in Venice through a shared creative vision.

The collaboration is part of Swatch’s broader Art Journey series, a global initiative that has seen the brand partner with museums, galleries and artists to reinterpret iconic works for contemporary audiences. By working with the Guggenheim Foundation, Swatch deepens its commitment to cultural engagement and artistic celebration.

Representatives from both Swatch and the Guggenheim spoke about the collaboration’s goals, emphasizing accessibility and connection. Swatch positions the watches as “art for everyone,” aiming to bring masterpieces normally seen only in galleries into daily life. The Guggenheim Foundation views the partnership as a way to broaden audiences and share its collections with people who might not visit museums regularly.

Designed with attention to artistic detail, the watches are more than illustrations on a wrist; they incorporate elements of the original pieces into functional, wearable art. The collaboration underscores how time, art and design intersect inviting people to wear history, creativity and culture every day.

Swatch’s creative director has highlighted the enduring relationship between the brand and art institutions, noting that bridging cities like New York and Venice through artistic collaboration reflects a global perspective on culture. The watches connect the heritage and innovation of both museum collections with Swatch’s playful yet refined design ethos.

The collection is available now, with each piece offered through Swatch retail channels and online. Early reactions from collectors and art enthusiasts suggest the collaboration will appeal to both Swatch fans and museum lovers who appreciate seeing iconic art in fresh, everyday contexts.

Swatch’s efforts continue to reinforce its unique space at the intersection of horology and the arts. By collaborating with major cultural institutions like the Guggenheim museums, the brand keeps art visible and engaging for audiences beyond traditional gallery walls  turning masterpieces into functional design that operates on a global stage.

Whether worn as a statement piece or collected for its artistic value, the Swatch × Guggenheim watches demonstrate how fashion, art and lifestyle can converge in surprising, thoughtful ways.