German National Football Team to Sign Kit Deal With Nike in 2027

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German National Football Team to Sign Kit: Germany is making waves in the world of football sponsorship by announcing a surprising switch from adidas to Nike as their official kit sponsor starting from 2027. The German Football Association (DFB) has revealed this move away from their long-standing partnership with adidas, which has spanned since 1954, in a move that has caught many off guard.

German National Football Team to Sign Kit

The decision marks a significant shift in the landscape of football sponsorships, considering the deep-rooted history between adidas and Germany. Throughout their partnership, they have celebrated numerous victories together, including three World Cup titles and two European Championships.

DFB president Bernd Neuendorf expressed optimism about the upcoming collaboration with Nike, stating, “We look forward to working with Nike and the trust placed in us.” However, he also emphasized gratitude towards adidas, acknowledging their pivotal role in German football for over seven decades. Neuendorf affirmed the commitment to ensuring shared success with adidas until the end of their current contract in December 2026.

As Die Mannschaft prepares for the 2026 World Cup, it marks the final chapter of their iconic partnership with adidas, symbolizing the end of an era and the dawn of a new one with Nike.


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Mia Collins

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