Skechers has expanded its walking category in India with the launch of its new “Go Walk” collection, supported by cricketer Mohammed Siraj and actor Alaya F as the faces of the campaign.
The collection focuses on comfort-driven footwear designed for people who stay active throughout the day. It features lightweight materials, high-rebound cushioning and Skechers’ signature comfort technology, making it suitable for long walks and daily routines.
Both ambassadors appear in the campaign films and visuals, showing how the shoes fit into different lifestyles from Siraj’s athletic pace to Alaya F’s energetic daily schedule. Their involvement aims to help the brand connect more strongly with young, active consumers across India.
Rahul Vira, CEO of Skechers South Asia, said the collaboration reflects the growing demand for walking footwear in the country. He noted that the “Go Walk” range is designed to meet the needs of people looking for supportive and stylish everyday shoes.
The new collection is now available at Skechers retail stores across India, on the brand’s official website, and through major online shopping platforms.