Global fashion and lifestyle retailer Shein has published its first-ever U.S. Trends Report, offering insights into consumer preferences and shopping behaviour across the country in 2025.

Women’s apparel dominated sales, with tops emerging as the standout category nationwide. Shoppers showed a strong preference for versatile pieces in classic black and white, alongside patterned and multicoloured designs. Accessories also played a key role, with dainty jewellery, personalised bag charms, and layering pieces highlighting the demand for reliable wardrobe staples.

Beauty and home items proved popular as well, with affordable essentials like dermaplaning tools, satin bonnets, dryer vent cleaners, and pet grooming products reflecting a focus on convenience and value.

How Americans shopped in 2025: Shein. – Shein

Regional trends varied:

• Northeast: Practical yet expressive, with minimalist silhouettes mixed with Y2K-inspired touches such as tube tops and tie-front blouses. Menswear included coordinated short-sleeve sets, while chunky knee-high boots and puffer vests enabled year-round layering.

• South: Lightweight fabrics and relaxed styles prevailed, including cut-out batwing tees, floral blouses, and drawstring shorts. Beach-ready layers, playful accessories, and easy beauty/home solutions were in demand.

• Midwest: Comfort-driven looks dominated, from distressed denim shorts to relaxed V-neck tees, supported by practical footwear and outerwear. Temporary jewellery added subtle flair.

• West Coast: Functional layering and clean lines defined women’s and men’s wardrobes, with camouflage tees, rolled-sleeve V-necks, and relaxed shorts. Minimalist accessories and practical home and beauty items reinforced the region’s streamlined approach to living.

The report underscores Americans’ preference for versatile, functional, and expressive fashion choices, alongside practical beauty and home purchases.