Schiaparelli has officially opened its first permanent store in Asia, choosing Hong Kong as the location for this milestone moment. The Paris-based fashion house has set up shop at LANDMARK, one of the city’s most prestigious luxury shopping destinations, signaling a deeper and more long-term commitment to the Asian market.

The new boutique places Schiaparelli among a carefully curated group of global luxury brands at LANDMARK, which has been undergoing a major transformation. The opening aligns with the brand’s broader strategy to expand its international retail presence while staying selective about where and how it grows. For Schiaparelli, Hong Kong represents both a cultural crossroads and a strategic luxury hub with strong regional influence.

Inside the store, visitors are introduced to the brand’s unmistakable visual language. The space reflects Schiaparelli’s surrealist heritage, blending art, fashion and craftsmanship in a way that feels bold yet refined. Sculptural elements, dramatic details and carefully chosen materials mirror the maison’s creative DNA, creating an immersive environment rather than a traditional retail setting.

The boutique carries a selection of ready-to-wear, accessories and statement pieces that highlight Schiaparelli’s distinctive approach to design. From sharp tailoring to eye-catching jewelry, the assortment reflects the brand’s balance of couture-level artistry and modern wearability. Each piece is meant to feel expressive, rooted in imagination while remaining relevant to contemporary wardrobes.

This opening marks an important evolution for Schiaparelli in Asia. While the brand has previously tested the region through pop-ups and temporary retail concepts, the Hong Kong store represents a permanent foothold. Establishing a dedicated space allows the brand to build stronger relationships with local and regional clients, offering a consistent point of contact beyond seasonal activations.

Hong Kong’s role as a luxury retail center makes it a natural choice for this expansion. The city continues to attract both local high-spending consumers and international visitors, serving as a gateway to the broader Asian luxury market. For brands like Schiaparelli, a presence here offers visibility, credibility and access to a highly engaged audience.

The store opening also reflects wider movements within the luxury industry, as brands increasingly look to Asia for long-term growth. Even amid shifting travel patterns and evolving consumer behavior, demand for high-end fashion and distinctive design remains strong. Schiaparelli’s arrival adds to the diversity of luxury offerings in Hong Kong, especially for clients seeking something more artistic and unconventional.

Globally, Schiaparelli has been steadily expanding its boutique network in key fashion capitals. Each location is designed to feel unique while staying true to the house’s identity, and the Hong Kong store follows that philosophy. Rather than replicating a standard layout, the space interprets the brand’s codes in a way that resonates with its surroundings.

More than just a retail location, the new boutique serves as a physical expression of Schiaparelli’s world. It invites customers to step into the brand’s creative universe, where fashion is treated as a form of storytelling and self-expression. This approach aligns with the maison’s growing popularity among clients who value originality and craftsmanship.

With the opening of its first permanent Asian store, Schiaparelli signals confidence in the region and its future there. The Hong Kong boutique stands as a statement of intent, positioning the brand for continued growth while maintaining its distinctive voice in the global luxury landscape.