Guram Gvasalia was on the phone from Paris discussing Artificial Intelligence (AI) an hour before the Marc Jacobs show. He was fascinated by the idea of Magic Eye stories he loved as a child, which changed how he saw the world. He wanted to create a physical object that looked and felt like an image made by AI, to celebrate the human. Both designers’ show notes were “written” by Chat GPT, which showed that the idea had gotten into the zeitgeist.

Gvasalia also talked about the tailor’s doll, which his grandmother had to protect her Singer sewing machine. He was inspired by Martin Margiela’s spring 1997 show of deconstructed tailoring, but wanted to make a high-tech 3D scan of a tailor’s dummy that was made in a way that was good for the environment.

The collection also featured ball gowns that were six meters in diameter, which was a link to his brother Demna’s collection at Balenciaga. Gvasalia wanted to show that they both use the same design language. He also wanted to show what Vetements can do, so he made their already big coats, bombers, pantsuits, and jeans 16 times bigger for the supersized line.

Gvasalia also surprised everyone with his evening wear. Elie Saab, a friend of Gvasalia’s, helped him make the sequined mermaid dresses. He even said that well-known friends of the brand have been calling him about wedding dresses. The hoodie with “Wikipedia Editor” written on the front was about changing the history of Vetements and putting something new in the history of fashion. His drive is what makes Vetements so interesting and fun to watch.
Vetements, a Paris-based fashion house led by designer Demna Gvasalia, is causing a stir in the industry. The luxury streetwear brand has quickly become a global phenomenon, winning not only the admiration of fashion insiders but also the hearts of casual fashion fans worldwide.

Vetements, which means “clothing” in French, was established in 2014. It is known for its cutting-edge designs and bold aesthetics. The brand favours oversized silhouettes and unexpected combinations of materials. It creates statement pieces such as exaggerated trench coats, denim skirts with broad shoulders, and combat boots with mix fabrics.

What makes the brand different is the unrefined style aesthetic. Vetements shuns traditional notions of luxury and instead chooses to focus on accessible, everyday clothing. From sweatsuits to reversible T-shirts, the brand’s pieces are comfortable and wearable, while still retaining an elevated appearance.

The Vetements aesthetic is also visible in the brand’s highly successful collaborations with brands such as Reebok, Levi’s and Comme des Garçons. Vetements has become the go-to brand for anyone looking for fashion that is both on trend and unique.

The brand’s unexpected take on fashion is surely set to continue to captivate the industry for years to come. If you’re looking to inject a bit of style and attitude into your wardrobe, Vetements is the brand to watch.