Diesel RESORT 2024
Glenn Martens started out our conversation by stating that “it is about continuity,” which refers to the fact that even though “we are continually evolving,” the focus is on consistency. In addition to this, he stated, “Perhaps more than anything else I can say that what we did better this time was to take more carryover stories from the runway and industrialise them in order to create easier access price points for all of our stores and customers.” Another change, according to what he claimed, was that his goal of presenting Diesel collections as fluid and gender-neutral items on the shop floors has begun to materialise in some of the brand’s flagship locations, and that this lookbook was photographed to highlight that change.
To put it another way, if the Diesel show in February, which had Durex strewn all over the catwalk, centred on sex, then this subsequent collection focused on performance. Iterations of Martens’ three Diesel cornerstones, namely denim, utility, and pop, were all democratically disseminated throughout the designer’s most recent exhibition. In terms of denim, we saw the core material cut into jersey, leather, or bouclé panels on hardy sportswear, trimmed with lace in easy-wearing small dresses, layered with oily or stonewashed colour treatments, and utilised as a fabric for shoe uppers. In addition, we saw oily or stonewashed colour treatments topped with oily or stonewashed colour treatments. The elaborate indigo dyed denim knits that are featured in the core collection have been reworked into a new fabrication that is not only eye-catching but also meant to preserve the colour.
The Diesel D could be found everywhere—”because everybody wants the D”—and the complete house name could be made elsewhere using filthy intarsia. The utility components comprised “banana” leg trousers with an excessive number of pockets. A hazy colour camouflage that is featured on important clothing in the contemporary casual uniform, such as hoodies, cargo trousers, and other crucial clothes. Martens’ ripped-apart clothes on the runway, which were flayed by fire, were replicated in precisely split knits that were layered with jersey in a way that was less hazardous.
The designer made it clear that he is not stopping his long-term shift toward sustainability: “around 70% of all the denim here is produced through more sustainable processes,” he added. Although other collegiate lettering on jerseys humorously screamed “Lies,” there is no deception in this designer’s intention to make Diesel more environmentally friendly. He went on to say, “Another thing is that beginning with this season, forever and ever, all of our swimwear will be made from 100% recycled polyester.”