Prada has responded to global criticism over sandals resembling traditional Indian footwear by announcing a limited-edition collection made in India, senior executives said. The Italian luxury brand will launch about 2,000 pairs of the sandals in February 2026, with each pair priced at around €800 (about $930).

The original design, shown at a Milan fashion event earlier this year, drew strong backlash from Indian artisans and commentators who said Prada had borrowed from 12th-century Kolhapuri chappals without properly acknowledging their origins. Photos of the footwear went viral, prompting demands for credit and respectful collaboration.

In response, Prada signed agreements with two state-backed Indian leather bodies Sant Rohidas Leather Industries and Charmakar Development Corporation (LIDCOM), and Dr Babu Jagjivan Ram Leather Industries Development Corporation (LIDKAR) to produce the new collection in Maharashtra and Karnataka. The project blends local craftsmanship with Italian techniques, the company said.

Prada senior executive Lorenzo Bertelli said the effort aims to “multiply awareness” of the traditional craft and give back to the artisan community. Plans include a three-year partnership with training programmes in India and opportunities for artisans to study at Prada’s Academy in Italy.

The sandals will be sold at 40 Prada boutiques worldwide and online. While the initiative is a direct response to the earlier controversy, the company has said it does not have immediate plans for new clothing stores or factories in India, even as it continues to consider future expansion there.