Prada has unveiled its Spring 2026 advertising campaign, enlisting a diverse cast of actors, musicians and models to bring its latest vision to life. Under the creative direction of Miuccia Prada and Raf Simons, the campaign titled “Image of an Image” blends fashion with art, exploring the role of advertising as both object and subject.

The campaign was shot by photographer Oliver Hadlee Pearch and conceived in collaboration with American artist Anne Collier, whose imagery interrogates how we see and consume images themselves. Prada’s concept layers photography within photography, inviting viewers to reflect on the medium as much as the fashion it presents.

Leading the cast is Levon Hawke, a rising actor known for roles in The Crowded Room and Blink Twice. Hawke appears in several of the campaign stills, framed in settings that range from simple colored backgrounds to textured grass and faux fur scenarios. His inclusion marks a new chapter in his modelling career and his first major appearance in a Prada campaign.

Damson Idris, another central figure in the campaign, brings a seasoned presence to the imagery. Known for his work in television and film, Idris has previously collaborated with Prada, and his continued partnership with the brand underscores his evolving role within its creative world. 

Hunter Schafer, who has become a frequent face of Prada in recent years, also stars in the Spring 2026 visuals. Schafer’s work spans fashion and acting, and her presence in the campaign continues the brand’s longstanding creative relationship with her, highlighting her versatility and cultural resonance. 

In addition to Hawke, Idris and Schafer, the campaign features a broader ensemble including actors Nicholas Hoult and Carey Mulligan, musician John Glacier and model Liu Wen. Each subject is photographed in minimalist compositions that emphasize Prada’s clothing and conceptual storytelling, inviting the viewer to consider both character and context. 

The creative concept behind “Image of an Image” examines the mechanics of fashion advertising as a medium. Collier’s work, which often involves photographing photographs held in human hands, serves as a meta-commentary on how images are circulated, admired and internalized. This artistic framework aims to shift the viewer’s awareness from product presentation to broader questions about perception and desire in visual culture.

Prada’s Spring 2026 campaign does not rely on elaborate sets or narratives. Instead, it emphasizes simplicity, color and composition. Subjects are often pictured against stark backdrops or tactile surfaces, allowing both the clothing and the human presence to stand out. This pared-down approach underscores the brand’s commitment to visual clarity and artistic exploration, while still keeping its fashion at the forefront. 

The campaign also reflects Prada’s ongoing interest in pushing conceptual limits and involving creative collaborators from outside the fashion world. By bringing Collier’s fine art sensibilities into a commercial context, Prada blurs the boundary between gallery and billboard, suggesting that fashion imagery can provoke critical thought as well as aspiration. 

Prada’s choice to highlight a large, diverse cast speaks to the brand’s inclusive creative direction. Hawke and Schafer represent a younger generation of talent with strong cultural footholds, while Idris, Hoult and Mulligan offer layers of experience and depth. Liu Wen’s participation further expands the campaign’s global appeal, linking international representation with Prada’s cosmopolitan identity. 

This campaign arrives amid a season of broad engagement for Prada not only in advertising but also in its fashion shows, runway presentations and retail momentum. The Spring 2026 collection itself was introduced during the fashion calendar’s transmissions in 2025, debuting looks that combined color, craftsmanship and statement pieces that resonate with both heritage and innovation. 

Prada has a long history of integrating artistic direction into its image campaigns. Past creative explorations have ranged from cinematic storytelling to collaborations with filmmakers and artists who challenge traditional commercial formats. This latest campaign continues that legacy, highlighting the brand’s desire to make advertising a space for inquiry as much as inspiration. 

The new campaign is expected to roll out across print, digital and outdoor platforms globally, allowing audiences worldwide to engage with Prada’s Spring 2026 story. It also reinforces the brand’s position in a competitive fashion landscape where visual identity remains crucial to cultural relevance and consumer engagement. 

Overall, Prada’s Spring 2026 campaign blends fashion, portraiture and conceptual art to challenge how we think about advertising and the role of imagery in contemporary culture. By bringing together a diverse cast and a dynamic creative concept, Prada continues to redefine what a fashion campaign can communicate both visually and intellectually in a world saturated with images.