Veja Expands Retail Presence with New Stores in London and Brooklyn

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Veja Expands Retail Presence with New Stores: French sustainable sneaker brand Veja continues to expand its global retail footprint. At the end of April, Veja unveiled its inaugural mono-brand store in London, a unique space that combines sustainable design with a cobbler’s workshop, offering repair and cleaning services for sneakers and shoes of any brand. This was followed by a second location in New York City’s Brooklyn borough, a store that stands out with its shoe repair service, a first for Veja in the United States.


At Veja, sustainability is not just a buzzword. It’s a way of life. Our first London store, situated at 45 Monmouth Street in Seven Dials, is a testament to this commitment. Spanning 140 square meters, the store’s interiors were collaboratively designed with London-based interior designer Deidra Hodgson, incorporating locally sourced materials and 5,000 bricks sourced from France. But it’s not just about the design. The store houses a cobbler’s workshop, mirroring Veja’s existing locations in Paris, Bordeaux, Berlin, Madrid, and Brooklyn. This is where we offer repair and cleaning services for sneakers and shoes of any brand, extending the lifespan of your favorite footwear and reducing waste.

Veja’s Brooklyn store – E.Freja

In April, Veja expanded its presence in New York City with the inauguration of its second store in the Williamsburg neighborhood of Brooklyn. Covering 213 square meters, the store’s interior design was curated by architecture studio Office JDY. It preserves original elements such as a bare brick wall, concrete flooring, and a wood-beamed ceiling while incorporating wooden counters and plaster display cases. Notably, the Brooklyn store also features Veja’s first shoe repair service in the United States, a testament to the brand’s commitment to sustainability and longevity of its products.


Veja, founded by Sébastien Kopp and François-Ghislain Morillion in 2005, is a brand that’s not just growing, but thriving. We manufacture our sneakers in Brazil and recently established a production facility in Portugal, a testament to our commitment to quality and sustainability. In 2022, Veja reported revenues of €180 million, with over 4 million pairs of shoes sold worldwide. This success is not just a number. It’s a reflection of the trust and support we’ve received from our customers and stakeholders. As we continue to expand, we remain dedicated to our mission of creating sustainable fashion that doesn’t compromise on style or ethics.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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