Valentino links with Wanna’s AR try-on tech for Valentino Garavani VSling bag

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Valentino links with Wanna’s AR try-on tech: Valentino, the renowned luxury fashion house, recently made headlines by teaming up with Wanna, a subsidiary of Farfetch, to introduce a Virtual Try-On (VTO) experience for its iconic Valentino Garavani VSling bags. This collaboration marks a significant milestone as Valentino becomes the first luxury brand to embrace Wanna’s cutting-edge technology, seamlessly integrating it into its online platform.

The Virtual Try-On feature offers customers an immersive and convenient way to explore the VSling bags on Valentino’s website prior to making a purchase. Prospective buyers can virtually try on the bag, experiment with different colors, and effortlessly pair it with their outfits, all from the comfort of their own space. This innovative technology leverages both the front and rear cameras of smartphones, allowing users to visualize the bag in five distinct colors and explore various styles with ease.

The timing of this launch coincides with the debut of Valentino’s new digital campaign showcasing the VSling bag, with the talented actress Samara Weaving as its focal point. Through this campaign, the VSling bag takes center stage, exuding adaptability and timeless elegance, catering to the ever-evolving needs of fashion enthusiasts.

Valentino’s decision to incorporate Virtual Try-On technology for handbags follows the successful implementation of similar experiences for footwear and clothing. By extending this feature to one of the most coveted categories in luxury fashion, Valentino demonstrates its commitment to enhancing the online shopping experience for its discerning clientele.

Zina Grossman, Chief Growth Officer at Wanna, expressed excitement about the collaboration, stating, “The integration of virtual try-on technology is revolutionizing e-commerce, and our partnership with Valentino marks the dawn of a new era in online shopping for fashion bags.” This sentiment underscores the transformative potential of Virtual Try-On technology in redefining the way consumers interact with luxury goods in the digital realm.

In conclusion, Valentino’s collaboration with Wanna signifies a paradigm shift in the luxury fashion landscape, ushering in a new era of digital innovation and enhanced customer engagement. With Virtual Try-On technology at the forefront, customers can now explore and experience Valentino’s exquisite VSling bags like never before, reaffirming the brand’s commitment to innovation and customer satisfaction in the digital age.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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