Rokt adds new ANZ, EMEA heads

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Rokt, a frontrunner in the e-commerce tech industry, is bolstering its executive team with important hires to fuel expansion in strategic areas. Mick O’Brien takes over as Head of Australia and New Zealand, and Marc Allsop becomes Head of EMEA. Both leaders will be responsible for leading regional business development initiatives and will report directly to Rokt’s Chief Revenue Officer, Craig Galvin.

As a seasoned worldwide business executive, Marc Allsop offers a lot of knowledge to Rokt. Allsop has held key positions at recognized firms like American Express and Aimia, showcasing a career spanning payments, loyalty programs, and B2B and B2C marketing. He has extensive experience in the financial technology (fintech) and advertising technology (adtech) industries, having facilitated commercial growth via strategic alliances with prominent UK banks and retailers in a wide range of sectors. Ecrebo is an organization that focuses on retail customer engagement solutions, and Allsop was its chief commercial officer most recently.

Furthermore, Mick O’Brien can lay claim to a leading role in sales spanning more than 20 years in the Australian IT industry. His experience in developing client interaction in the banking and insurance industries is highlighted by his most recent position as VP of Sales, JAPAC at EasySend. O’Brien was instrumental in Datorama’s expansion into new countries spanning Australia, Japan, and Singapore while serving as Managing Director of JAPAC, a Salesforce company. His tenure with Sizmek (formerly MediaMind) spanned ten years, during which he oversaw sales and client success programs in the Americas and Asia.

It is a smart move to use Allsop and O’Brien’s great leadership skills and track records in developing strong client relationships and high-performing sales teams, according to Craig Galvin, Rokt’s Chief Revenue Officer. Galvin was certain that they could strengthen Rokt’s position in important international markets.

As part of its continuous endeavors to strengthen its C-suite, Rokt has recently appointed the following individuals. A number of important professionals have joined the company in the last year, including Srishti Gupta as Chief Product Officer, Craig Galvin as Chief Revenue Officer, and Doug Rozen as Chief Marketing Officer.

Beyond senior selections, Rokt’s expansion activities include a wide range. Notable customers in the EMEA area, such as Morrisons, ASOS, Boohoo, and Deliveroo, have lately joined the firm. In addition, Rokt has revealed major growth, such as an expanded New York offices, the purchase of Shopify partner AfterSell, and a strengthened collaboration with Red Bull Racing to encourage gender diversity in Formula 1 and to empower women worldwide in STEM careers.

To summarize, Rokt is establishing itself as a major player in global markets through its strategic appointments and development plans, which demonstrate its dedication to leading innovation and growth in the e-commerce technology field.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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