Modes names Simon Whitehouse CEO, announces London boutique

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Modes names Simon Whitehouse CEO: The new London flagship is set to open in the second half of the year, and Simon Whitehouse has joined the firm as the top dog.

At present, the company’s inventory includes a webstore in addition to more than twenty brick-and-mortar locations, such as the Modes concept boutiques, the MiniModes kidswear stores, and the monobrand franchised stores. Milan, Paris, and other vacation towns in France, Italy, and Switzerland are among the locations.

An impressive 25+ year career in international fashion, luxury, and the creative industries is possessed by the new top executive. Among his many leadership positions, he has served as CEO of JW Anderson, Art Partner, Eco-Age, and Reference Studios; he has also worked for Diesel, Matthew Williamson, and Donna Karan.

According to Modes, he is “an open advocate for a more sustainable fashion industry.” He started EBITTM, which stands for Enjoy Being in Transition, a “purpose-driven brand progressing the dialogue on mental health in the fashion community,” specially for SS24. Along with his new responsibilities, he will keep increasing EBITTM.

All of this has left him feeling energized and grateful, and he expressed his gratitude to Aldo Carpinteri and the rest of the Modes team for the chance to be a part of this forward-thinking organization. Its network is unrivaled in its capacity to curate and offer a platform to its brand partners; it is an exciting multibrand concept store omnichannel operation with a novel blend of established premium brands and new creative talent.

Modes is already well established in its native Italy

The upcoming London location will establish a distinct axis of concept stores connecting Milan, Paris, and London, the three major international fashion capitals. Modes is a trip with amazing stops along the way.

The 53-year-old company has just welcomed Aldo Carpinteri as its new founder and president. Not only that, but Caterina Ercoli was promoted to the position of chief commercial officer in December 2023, among other recent leadership changes. Before his current position, Ercoli served as Head of Buying at Level Shoes in Dubai for three years and as Buying Director of Antonioli in Milan.


Located on the lengthy, posh Conduit Street between Regent Street and New Bond Street, the London store will cater to the city’s discerning clientele. Vivienne Westwood, Yohji Yamamoto, John Varvatos, Yves Salomon, Moschino, Berluti, Lalique, Rodd & Gunn, MM6 Maison Margiela, and MCM are among the other boutiques on the street.

Working with the Berlin-based architectural firm Gonzalez Haase – AAS, which has already completed the Paris, Milan, Porto Cervo, Forte Dei Marmi, and Cagliari boutiques, the sixth location will be opened in London.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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