MCM appoints new:  The German luxury label MCM’s North and South American branches have promoted Sarika Rastogi to the head of brand marketing and communications. Rastogi has worked with Michael Kors, Tod’s, Chanel, and Vogue, among other well-known fashion houses, and brings over twenty years of expertise in public relations, marketing, branding, event planning, and communications.

 This appointment follows the recent release of MCM’s new brand identity, which signifies a substantial change in the company’s creative trajectory. The new visual identity aims to rebrand MCM as an eco-conscious, tech-savvy, and forward-thinking luxury label. Part of this strategy is revitalizing the brand’s roots while diversifying into a wide range of ready-to-wear lifestyle items.

 Sabine Brunner, newly appointed president of MCM Global AG, is directing MCM’s strategic direction. Marketing, interactive spaces, licensing, commercial development, creative and category development, and more are all under Brunner’s purview as an executive committee member. Chairperson and chief visionary officer Sungjoo Kim is her immediate boss.

 Rastogi will join MCM as the head of brand marketing and communications for NSCA, and Brunner was pleased to have her on board. We are fortunate to have her on board because of her wealth of knowledge in the high-end industry. Sarika will be an indispensable cog in the continuing discussion about MCM’s changing brand history and the growth of the company’s digital nomad lifestyle.

 Since its founding in 1976, MCM has promoted innovation and practicality. Major luxury destinations, including Munich, Berlin, Zurich, London, Paris, New York, Los Angeles, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and other Middle Eastern cities, are among the 650 outlets that distribute the brand throughout 40 countries.