Lanvin partners with Austrian artist Erwin Wurm for a project in China

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Lanvin partners with Austrian artist Erwin: Lanvin is venturing into the artistic sphere with Austrian artist Erwin Wurm, following its musical partnership with American rapper Future. In 2023, the Parisian luxury house—now owned by the Lanvin Group, formerly known as Fosun Fashion Group—launched its creative partnerships initiative, the Lanvin Lab, with Wurm as its second guest.

Wurm has made one of his famous “walking bags” sculptures for this project; he is famous for adding absurdity to ordinary things. The blue sculpture by Lanvin showcases the label’s iconic Cash sneaker model on two enormous legs, topped with the Pencil Cat bag.

This humanoid figure, Wurm’s “Desire,” is part of a series of bag-sculptures he began two years ago; it stands several meters tall. Wurm investigates desire and the function of material possessions as means of self-expression by drawing design cues from storied handbag collections by designers like Hermès and Yves Saint Laurent. The artist claims that these symbols allow us to express ourselves and show the world the picture that we want to live up to.

Every article of clothing, shoe, and accessory we wear serves as a façade through which we present ourselves to the outside world. This is something that Wurm says comes up again and again in his work.

Beijing is now home to the unveiling of the colossal sculpture “Desire,” which stands outside the SKP shopping mall. Shanghai, Nanjing, Chengdu, Shenzhen, and Shenyang are the five other important Chinese cities that will host the sculpture after its debut, all of which are located close to Lanvin boutiques. As time goes on, it will be incorporated into a significant June display of Erwin Wurm’s work at Shanghai’s Fosun Foundation.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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