Japan’s Muji bets minimalist retail: Muji is extending its minimalist design to housing in an effort to fulfill the desire for simple homes and hotels worldwide. The new MUJI STAY division, which merges the company’s hotels, houses, and camps, is the brainchild of Ryohin Keikaku Co., the parent company of the Japanese store.

The idea behind MUJI STAY is to provide a full-service housing option, bringing the trademark functionality and simplicity of Muji to the hotel industry. Not only that, but it also encompasses novel ideas like the “MUJI room,” which is a basic yet cozy living area that can be retrofitted into preexisting hotels and inns.

Underperformance in Europe and falling earnings in some markets are only two examples of the problems Muji is having, but the company is optimistic about the future because it believes it can capitalize on its minimalist-chic ideology to find new revenue streams. Muji may take advantage of a growing trend in the hospitality industry: boutique hotels and other small-capacity accommodations with a local twist.

Muji has ambitions to develop further in the US, Europe, and Asia; at now, he has three hotels. In culturally rich areas of Japan, the company is also looking into chances to offer Airbnb rentals and revitalize public housing. Muji hopes to stand out and attract tourists looking for genuine experiences by concentrating on off-the-beaten-path locations and unusual lodgings.

In the future, Muji hopes to have a good influence on regions and its inhabitants in addition to providing affordable, high-quality items. Muji aspires to cultivate a stronger bond between its supporters and the places they visit by promoting extended stays and repeated explorations.