Inc & Co buys Studio Pia, founder stays on, plans brand refresh this year

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Inc & Co buys Studio Pia: A well-known British luxury lingerie brand with a reputation for ethical and environmentally conscious business methods, Studio Pia, was recently acquired by the investment group Inc & Co.

Inc. & Co. is entering the retail industry with this strategic move, aiming to set new standards of excellence in the market. The purchase fits in with Studio Pia’s intentions to revamp its brand and improve its online presence later this year, when it relaunches its website.

Pia Harpur, founder of the company, is very excited about the next AW24 collection, which will include updated takes on the label’s iconic designs. In her opinion, this collaboration marks the beginning of a new chapter for the Studio Pia brand, one that will continue to promote ethical luxury around the world.

Pia Harpur will remain the brand’s head honcho even after the purchase. Working with Inc & Co, her goal is to increase the brand’s exposure and broaden its influence worldwide.

The future plans call for a plethora of new avenues for growth, such as wholesale, pop-up shops, concessions around the world, and partnerships with top third-party websites.

The importance of this transaction to Inc. & Co.’s retail expansion plan was emphasized by CEO Jack Mason. Inc & Co’s commercial and financial teams will offer support, while Studio Pia’s management will keep a stake in the company. This will let Studio Pia to focus on what it does best: making award-winning luxury underwear.

Pia Harpur stressed that now is the right time to take advantage of Inc & Co’s knowledge to take Studio Pia to the next level. With their help, Studio Pia can reach more people who share its values of ethical and innovative design and take advantage of chances that weren’t available to it before.


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Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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