Global shoppers love buying fashion online – study

blog image

Global shoppers love buying: In a recent study, examined the e-commerce trends of more than 50 nations to determine which ones have the greatest average annual spending per buyer.

The average yearly online shopper in Denmark spends $3,426.47, putting them at the top of the ranking. Among Danes between the ages of 20 and 39, the study found that over 90% shop online, with apparel and footwear being the most popular items.

With an average online purchase of $3,389.03 per customer, the United States ranks second, closely followed by another country. Among the 92% of the population that shops online, those between the ages of 25 and 34 are the most likely to purchase clothing and electronics.

With an impressive 96% of its population contributing an average of $3,032 per person, South Korea takes third place. Online clothing and food and drink purchases are the top two categories for this country’s online buyers, who are mostly in their twenties and thirties.

With the fourth-highest percentage of internet shoppers, the United Kingdom is a prime example of a developed market economy. Shoppers in the UK, especially those in the 25-34 age bracket, have a wide range of tastes and interests, spending an average of $2,547 on items including clothing, cosmetics, electronics, and more.

Next in line is Australia at number five, with an average online shopper spending $2,189. Among the roughly 91% of Australians who shop online, the 25-34 age group is particularly fond of buying shoes and apparel.

Norway, Canada, China, Singapore, and Switzerland round out the top ten, displaying different levels of online shopping preferences and engagement. Across numerous nations, apparel and footwear emerge as major categories.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

Read more