Manel Echevarria is the newest member of the executive team at Ecoalf, the well-known sustainability-driven fashion label. With his extensive background in the fashion and luxury industries, Echevarria offers a plethora of experience to his new role. He was previously CEO at Ananas Anam, the parent company of Piñatex.

Ecoalf has been under Echevarria’s leadership since April, and she has played a key role in guiding the company towards its goal of sustainability while maintaining its dedication to innovation and quality. The brand’s originator, Javier Goyeneche, will have a crucial role as president, guaranteeing that Ecoalf stays true to its principles.

Echevarria was a significant figure in several well-known fashion and luxury brands before joining Ecoalf. He has a profound grasp of business dynamics and customer preferences, as demonstrated by his tenure as CEO of Lacoste Iberia and Excens Sports, as well as his contributions to industry heavyweights like Montblanc and Swarovski.

Echevarria’s appointment fills a key leadership role that has been empty since Andrés López’s resignation in mid-2023, thanks to Ecoalf’s decision. In Echevarria’s capable hands, the firm will reach its lofty expansion goals, and the brand’s dedication to sustainability will only become stronger.

Ecoalf, started by Javier Goyeneche in 2009, is a leader in sustainable fashion that is committed to being innovative and environmentally responsible. Last year, the company’s revenues were 60 million euros. This year, they intend to boost their turnover by 25% and reach 150 million euros by 2027. They plan to achieve this by strategically focusing on key areas like the United States.

Ecoalf is continuing its mission to show the world that sustainable fashion can be both fashionable and environmentally friendly as it begins a new chapter under Echevarria’s guidance.