A selection of virtual outerwear, footwear, and accessories from DKNY’s newly launched ‘Heart of New York’ collection are now available on Roblox thanks to a collaboration with Dubit, an innovative in-game retailer.

This exclusive collection comprises twenty one-of-a-kind items that can be bought at certain Dubit stores on the Roblox platform. Furthermore, Roblox gamers will get exclusive access to redeem over 10,000 pieces of a special DKNY item.

The virtual offers of DKNY will immerse gamers in the vibrancy, style, and fashion of New York City, reaching an estimated 20 million players across numerous Roblox games.

Thanks to this collaboration, DKNY can reach more people all over the world who are passionate about gaming and fashion, and give them a chance to interact with DKNY in a fresh and exciting way.

Chief Commercial Officer Andrew Douthwaite of Dubit said that it was a privilege to bring DKNY to Roblox and design an exclusive line for the Heart of New York debut. He emphasized the possibility of virtual goods as an authentic and interesting means by which marketers may engage with the digital native demographic.

In the past, Dubit has worked with a number of fashion labels to launch HD virtual collections on Roblox and other user-generated content platforms.