Cohere Beauty names new SVP, business development

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Tara Chacho has been named senior vice president, business development, according to an announcement made Thursday by Cohere Beauty.
Chaco becomes a part of Cohere Beauty after spending over 20 years at PakLab as a senior VP of sales and marketing, where she oversaw business development and sales in the haircare, skincare, and fragrance categories.

Before joining PakLab, Chacho was Wormser Group’s senior VP of business development. In that position, she oversaw a team of eight people, assisted in the launch of numerous skincare and color complete products, and provided bespoke packaging to companies including Estee Lauder, CVS, Astral Brands, Erno Lazlo, and Shiseido.

“As the beauty industry continues to thrive, Tara is an excellent addition to the Cohere Beauty family as we explore strategic business opportunities that support our commitment to growth,” Christine Staples, Cohere Beauty’s chief executive officer.

“Tara’s passion for success, extensive beauty industry knowledge, and business development track record will be invaluable in propelling Cohere Beauty to greater success.”

For all your beauty, personal care, hair care, and specialized brand needs, including filling liquids, powders, perfumes, body smells, and more, go no farther than Cohere Beauty, a top manufacturing partner and formula incubator.

The company is situated in Omaha, Nebraska, and it has four production sites. Its customers include Fortune 500 firms, health specialty stores, department stores, hotels, spas, and many more.

“I am excited to embark on this journey with the Cohere Beauty team and spearhead initiatives that support the company’s mission to be the partner and co-creator in bringing brand visions to life,” Chacho stated.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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