harles & Colvard names actress Skyler Samuels: American actress Skyler Samuels was introduced on Tuesday as the newest brand ambassador for lab-created jewels label Charles & Colvard.

Starting with the company’s forthcoming Mother’s Day promotion, Samuels will take on this esteemed role and represent Charles & Colvard’s dedication to offering conflict-free and ethically produced fine jewelry.

The cooperation was enthusiastically welcomed by Charles & Colvard President and CEO Don O’Connell, who praised Samuels for sharing the brand’s ideals. “Skyler Samuels shares our passion for lab-grown gems and our appreciation for responsibly made fine jewelry, which makes her a natural fit to represent our brand,” he said. “Our Forever One moissanite and Caydia lab-grown diamonds are just two examples of the many advantages of selecting lab-grown gems, and we are thrilled to be partnering with Skyler to raise brand awareness and inform consumers about these options.”

Samuels uses her magnetic presence and impressive resume—which includes appearances in American Horror Story, Scream Queens, Wizards of Waverly Place, Marvel’s The Gifted, and Marvel’s The Gifted—to support Charles & Colvard’s cause. There are two new Aurora mystery films coming out later this year on the Hallmark Channel, and she will be starring in both of them.

Samuels spoke highly of Charles & Colvard’s eco-friendly method of producing glitter as she voiced her enthusiasm for the partnership. A little glimmer is something everyone needs, and I adore that Charles & Colvard provides it in an eco-friendly way. Additionally, Samuels expressed her delight at having discovered a firm that shares her fondness for moissanite and lab-grown diamonds.

The cooperation with Skyler Samuels highlights Charles & Colvard’s dedication to authenticity, sustainability, and timeless elegance, as the fine jewelry business champions ethical practices and innovation.