Allbirds inks new distribution deals for Southeast Asia, Gulf region

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Allbirds inks new distribution: In a change from direct sales to third-party distribution, Allbirds Inc. has lately closed agreements with distributors in the Gulf Countries and Southeast Asia.

Alyasra Fashion, a respected footwear and apparel retailer with a history spanning over 25 years in the Gulf countries, is Allbirds’ sole partner in the region. The exclusive distributor of Allbirds products in the Gulf region will now be Alyasra Fashion, which is well-known for its portfolio of esteemed brands including DKNY, Jimmy Choo, and Cole Haan.

Allbirds items will be distributed in Southeast Asia by Primer Group, including Malaysia, Singapore, Indonesia, and the Philippines. Among the well-known brands distributed by Primer Group are Columbia, Birkenstock, and The North Face.

Following comparable changes in distribution strategy in South Korea, Japan, Australia, and Canada in the past several months, Allbirds has finalized agreements with six overseas distributors.

Allbirds’ chief financial officer Annie Mitchell was pleased with the growth of the company’s global footprint as a result of collaborations with prominent distributors. She stressed the importance of these distributors’ in-depth familiarity with the local market and how it may help boost sales and brand recognition in these areas. Mitchell emphasized these deals as major milestones in the company’s plan to shift its business model from selling directly to consumers to relying on third-party distributors in important international markets.

The sales update came after the San Francisco-based company revealed a 14.5% drop in fourth-quarter net revenue to $72 million, prompting this change in distribution strategy. At the same time that this announcement was made, Joe Vernachio was named CEO, taking over for co-founder Joey Zwillinger, who resigned on March 15th.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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