Me+Em is expanding its tailoring offer with the launch of “Suit Lab,” a new concept designed to help women build suits that fit different body shapes and personal styles.
The initiative is led by the brand’s founder and CEO, Clare Hornby, who has long encouraged women—especially those who usually prefer dresses—to embrace trousers and tailoring. With Suit Lab, customers can mix and match jackets and trousers both online and in stores, creating suits that feel more personal and versatile.
Hornby believes the shoulder structure is the most important part of a well-fitting suit. She calls it “shoulder science,” explaining that getting the shoulder shape right helps create a tailored silhouette that works for many body types. For her, the suit is also a key piece in a capsule wardrobe, allowing women to combine it with multiple tops, accessories, and other pieces.
The brand has spent significant time refining its tailoring approach so customers can find a flattering fit with different jacket styles and trouser shapes. New and updated designs include the Sharp Shoulder suit, now offered in Italian jacquard fabric, and a cropped version of the Oversized blazer designed to create a balanced waist-to-hem ratio.
New blazer styles such as the Slim Contour and Oversized Short can be paired with a wide selection of trousers, including wide-leg, straight-crop, kick-flare, and the Ultimate Wide. Another standout design is the Leg Elongater trouser, which fits closely at the hips before flaring out for a lengthening effect.
Hornby’s design philosophy has always focused on practicality. Over the years she has introduced pieces like reversible belts, blouses with hidden elastic cuffs, and easy-care fabrics that are simple to wash and wear. She even collaborated with an osteopath to design footwear that supports the feet and back, resulting in a comfortable block-heel loafer.
The brand encourages customers to think of their wardrobe as a modular system, where pieces work together so women can buy fewer items while creating more outfits.
That strategy has helped drive strong business growth. In fiscal 2026, the company reported major gains in accessories and footwear, with sales in those categories rising 76 percent year over year. Belts were a standout product, increasing 260 percent, while jewelry sales rose 176 percent. The company also noted a strong link between belt purchases and trouser sales, reinforcing its outfit-building approach.
Expansion is also part of the brand’s growth strategy. Me+Em plans to open new stores in Europe and the United States, including locations in Bath in England and Paris, along with a pop-up store in Geneva. In the U.S., it has recently opened a store in Stanford, California and plans another in Atlanta, while also considering future locations in Chicago, Washington, D.C. and Texas.
Currently, the brand operates 10 stand-alone stores in the United Kingdom, along with concessions in Selfridges London and Harrods. In the United States, it runs six stores, including two in New York City and locations in Greenwich, Connecticut, Texas and California.
Financially, the company has also been growing steadily. Store sales rose 46 percent in fiscal 2026, while U.S. store sales jumped 95 percent compared with the previous year. In fiscal 2025, total company revenue increased 24 percent to nearly £150 million, driven largely by international expansion. Over the three years leading up to 2025, the brand recorded a compound annual growth rate of 46 percent.