LVMH has confirmed that its annual Watch Week event will be held in Milan from January 19 to 21, 2026, bringing the luxury timepiece showcase to Italy’s fashion capital for the first time. The move follows changes to the 2025 schedule, which saw the event shift locations due to wildfires in Southern California.

The seventh edition of LVMH Watch Week will bring together nine maisons from the group’s watch division, including Bulgari Horlogerie, Hublot, TAG Heuer, Louis Vuitton, Tiffany & Co. and Zenith, to present their newest creations to international journalists, clients and retailers.

Organisers have not yet revealed the exact venue within Milan, but the change in host city reflects LVMH’s rotation of major markets for the event, which in previous years has been staged in locations such as Dubai, Singapore and Miami.

LVMH said the Milan edition will allow the group’s maisons to showcase innovations and craftsmanship at the start of the year, setting the tone for the watchmaking industry’s 2026 calendar.

The gathering is highly anticipated by the global watch community, as brands use the event to highlight technical developments, new designs and expertise in horology ahead of other major trade shows.