Kering has unveiled a comprehensive strategic plan to integrate advanced technology across its global luxury operations. CEO Luca de Meo shared the group’s vision for digital transformation, emphasizing how data, artificial intelligence, and streamlined logistics will drive the next phase of growth for its portfolio of iconic houses.

The plan aims to modernize the way Kering interacts with its customers while optimizing the internal mechanics of high-end fashion. By embracing a tech-first mindset, the group intends to maintain its competitive edge in a rapidly evolving luxury landscape that increasingly demands both personalization and efficiency.

A central pillar of the strategy is the use of artificial intelligence to enhance the client experience. De Meo highlighted that AI will allow brands like Gucci and Saint Laurent to offer highly tailored recommendations and services, making the digital shopping journey feel as intimate and exclusive as an in-store visit.

In addition to customer-facing innovations, the CEO focused on the importance of back-end technological infrastructure. Kering is investing heavily in data analytics to better predict consumer trends and manage inventory, which helps reduce waste and ensures that the right products are available in the right markets.

The group is also prioritizing the digitalization of its supply chain to increase transparency and sustainability. By using tech to track materials from their source to the final product, Kering can provide customers with verified information about the craftsmanship and ethical standards behind their purchases.

Logistics and distribution are set for a major overhaul under the new plan. De Meo explained that implementing state-of-the-art warehouse automation and shipping software will significantly speed up delivery times, meeting the expectations of modern luxury shoppers who value both quality and convenience.

Innovation at the design level is another key focus of the tech ambitions. Kering plans to expand the use of 3D modeling and virtual prototyping, allowing creative teams to experiment with new silhouettes and materials more efficiently before moving into physical production.

The CEO believes that this digital shift is essential for attracting a younger, tech-savvy generation of luxury consumers. By integrating social commerce and virtual experiences into its marketing strategy, Kering aims to build deeper connections with Gen Z and Millennial audiences who live much of their lives online.

Cybersecurity and data privacy were also identified as top priorities within the strategic roadmap. As the group collects more consumer data to fuel its AI initiatives, De Meo stressed that protecting the trust and personal information of its clients is a non-negotiable part of the transformation.

Collaboration across the various houses within the Kering group will be facilitated by a new centralized digital platform. This shared infrastructure will allow individual brands to leverage the group’s massive tech resources while maintaining their unique creative identities and independent operations.

Despite the heavy focus on technology, De Meo reassured stakeholders that the human element of luxury remains the priority. The goal is not to replace traditional craftsmanship with machines, but to use digital tools to empower artisans and sales associates to do their best work.

Industry experts see this move as a significant statement of intent from Kering. As the luxury sector faces economic fluctuations, those who successfully navigate the intersection of heritage and high-tech are expected to be the most resilient in the long term.

The rollout of these initiatives will take place over the next several years, with specific milestones set for each brand. The strategy marks a clear shift toward a more agile, data-informed business model that views technology as an enabler of luxury rather than a distraction from it.

As Kering embarks on this digital journey, the focus remains on the group’s core mission: creating desire through exceptional creativity and service. With Luca de Meo at the helm of this tech evolution, the company is positioning itself to lead the luxury industry into a more connected and efficient future.