Louis Vuitton has appointed Grammy Award–winning artist Future as its newest ambassador, reinforcing the maison’s focus on celebrating creative talent across music and culture.

The Atlanta-born rapper, producer and songwriter remains a dominant force in global music. He recently released two consecutive chart-topping albums, We Don’t Trust You and We Still Don’t Trust You, both of which gained international attention and further solidified his influence on contemporary culture. Over his career, Future has secured 11 number-one albums along with multiple hit singles.

In a statement, Louis Vuitton said Future reflects the brand’s core values of creativity, artistry and innovation. The house added that his distinctive style and creative vision align closely with its global identity.

The partnership builds on an existing relationship between the artist and the luxury label. Future attended Louis Vuitton’s Men’s Spring–Summer 2026 show in Paris at the invitation of creative director Pharrell Williams, a longtime collaborator. He also appeared at the 2025 Met Gala wearing a custom Louis Vuitton grey quarter-zip look layered with a tie, designed by Williams for the event’s “Superfine: Tailoring Black Style” theme.