La Plage trade show returns to Miami: La Plage Miami, a boutique concept trade fair produced by My Fashion Agent, will be holding its inaugural edition in Los Angeles.

Following the third iteration in Miami, which is expected to return from May 31 to June 3, 2024, during Swim Week, La Plage Los Angeles is scheduled to take place in October 2024.

The exclusive beachwear lines and top European brands sold at La Plage Miami are legendary. The trade event, which will be held in Miami’s famous South Beach neighborhood, will welcome international buyers, journalists, and big brands as it launches the SS25 season.

Personalized sales campaigns with cabin models, a presentation with modified merchandise, and advertising via social media are just a few of the ways that My Fashion Agent creator Marc Merklen and his staff cater to each exhibitor.

This extensive knowledge of the swim sector will be put to use as the company expands to Los Angeles, increasing its activities and providing West Coast stores with more European brands to offer.

Press and customers should anticipate finding a variety of beachwear, resort attire, jewelry, kaftans, and beach towels.