Keith Powers is the new face of Giorgio Armani’s global fragrance. He’s kicking off this month’s Armani Code Parfum campaign.

Powers says he connects with being true to yourself, something he tries to do both in his work and in his life. He thinks the Code fragrance strikes the right balance, blending strong, manly scents with a softer side. For Powers, Code is the ideal scent for the modern man, and he’s thrilled to represent Armani Code around the world.

You might have seen Powers in movies and shows like Netflix’s The Perfect Find (where he won a Best Actor award), The Uglies, Paramount Pictures’ The Tomorrow War, and BET’s The New Edition Story.