Johnny Bigg and Belk Join Forces to Redefine Big & Tall Fashion

The world of big & tall men’s fashion is stepping up in a big way, thanks to a groundbreaking collaboration between Johnny Bigg, the Australian brand known for its size-inclusive style, and Belk, a beloved department store chain in the southeastern United States. This exciting new partnership, announced on January 16, 2025, brings Johnny Bigg’s latest retail venture to five Belk locations, offering stylish clothing designed specifically for men who often struggle to find trendy, well-fitting options.

Hailing from Sydney, Australia, Johnny Bigg has been a global trailblazer in the big & tall fashion scene since its founding in 2014. The brand made its U.S. debut in 2020 and has been steadily expanding its presence ever since. By partnering with Belk, Johnny Bigg continues its mission of making stylish, size-inclusive clothing more accessible. The new concessions can now be found in Belk stores across five key cities: Charlotte and Raleigh in North Carolina, Columbia in South Carolina, and Birmingham and Huntsville in Alabama.

“Our entry into Belk stores is a significant milestone for Johnny Bigg,” said Katie Burtt, General Manager of Johnny Bigg U.S. “Together, we’re making it easier for big & tall men to access the fashion they want in the size that they need.”

This expansion isn’t just about logistics; it’s about creating a more inclusive retail experience that directly addresses a longstanding gap in men’s fashion.

Video Credits: Belk Southpark, Charlotte, NC By Johnny Bigg

With the launch of its Belk concessions, Johnny Bigg unveiled a fresh collection that caters to every occasion. From everyday essentials like knit shirts and denim to more formal pieces like tailored suits and blazers, the collection ensures that big & tall shoppers no longer have to compromise on style or fit.

Johnny Bigg’s thoughtful approach to design is evident in its commitment to using high-quality materials and contemporary styles, all crafted to flatter a range of body types. This ensures that every customer feels confident and celebrated, whether they’re shopping for a casual hoodie or a sharp, tailored look.

For many big & tall men, the ability to shop in person — to see, feel, and try on clothes — is nothing short of transformative. This partnership with Belk brings that opportunity to life, creating welcoming retail spaces that prioritize comfort and accessibility.

Johnny Bigg is not just about clothing; it’s about fostering a movement that celebrates confidence and individuality. Over the years, the brand has collaborated with inspiring figures like NFL players Trey Smith and Brock Hoffman, actor Chimechi Uchechi Oparanozie, and big & tall model Cameron Boyland. These ambassadors reinforce Johnny Bigg’s mission of empowerment and inclusivity, showing that fashion can and should cater to all.

By aligning with such influential personalities, Johnny Bigg goes beyond being a clothing brand — it’s a champion for representation and self-expression in an industry that often overlooks the needs of big & tall men.

The partnership with Belk is more than a retail expansion; it’s a step toward rewriting the narrative for millions of men who have long felt neglected by mainstream fashion. Together, Johnny Bigg and Belk are bridging the gap, making it easier than ever for big & tall men to find clothing that fits their body type without sacrificing style.

Looking ahead, Johnny Bigg’s commitment to creating inclusive shopping experiences ensures that every customer can walk into a store with confidence and walk out feeling their best. This collaboration not only represents a milestone for the brand but also signals a broader shift toward inclusivity in the fashion industry.

From tailored suits to cozy hoodies, Johnny Bigg at Belk is more than just a new retail offering — it’s a statement that style has no size limit. So, whether you’re gearing up for a formal event or refreshing your casual wardrobe, step into a Johnny Bigg concession at Belk and discover a world of fashion that truly fits.

Because at its core, fashion isn’t merely about clothing; it’s about helping people feel seen, celebrated, and unstoppable. The future of big & tall fashion has arrived, and it’s never looked better.