The pioneering haircare firm Hairstory has reached a major milestone in its leadership transition with the recent announcement of Dina Rosenbloom’s appointment as chief executive officer.

Rosenbloom has been a marketing veteran for over twenty years, with a focus on the high-end fragrance and cosmetics industries. He most recently was Hairstory’s chief marketing officer. During her time at Hairstory, she has accomplished a lot, such as boosting the company’s dedication to sustainability and propelling its growth trajectory.

Rosenbloom is well-positioned to spearhead Hairstory’s next expansion under her new leadership, with an eye toward strengthening the brand’s products in the cleansing, conditioning, and treatment areas. She also intends to launch a pro rewards program to attract and retain the brand’s most devoted customers.

Rosenbloom brings extensive experience and knowledge to her new position from her illustrious career with esteemed firms like Creed, iluminage (a division of Unilever Prestige), The Estée Lauder firms Inc., and Carol’s Daughter.

In discussing her goals for Hairstory, Rosenbloom stresses the need of maintaining a focus on simplicity and sustainability in haircare. She places a premium on creating high-quality, eco-friendly solutions that address the concerns of consumers, stylists, and the environment simultaneously.

In taking over the helm of a company known for its innovative product, New Wash, Rosenbloom succeeds Harley Butler as CEO. Since its 2015 launch, New Wash has received rave reviews for its innovative formula, which provides a milder and more effective alternative to conventional shampoos by doing away with the harmful detergents and harsh foams that are standard fare.

With Rosenbloom at the helm, Hairstory plans to continue its meteoric rise, which has seen a 190% increase in revenue and a massive increase in headcount in the previous three years. The future of haircare is bright for Hairstory, thanks to their recommitment to innovation, sustainability, and customer-centricity.