The future of fashion retail continues to evolve, and Kay Barron, former Net-a-Porter fashion director and bestselling author of How to Wear Everything, is at the forefront of that transformation. Barron has officially launched Vvend, a creative agency specializing in video commerce, in partnership with Bambuser, the global leader in live shopping technology.
The collaboration marks a strategic move to bridge creativity, commerce, and digital engagement, positioning Vvend as a driving force in the booming “shoppertainment” industry.
“Video commerce isn’t just a trend,” Barron explains. “It’s a fundamental shift in how brands connect with their communities and how customers want to experience shopping online.”
Vvend offers an end-to-end service model from creative direction and live shopping workshops to hosting, content production, and performance optimization across platforms. Its goal is to help brands boost revenue, engagement, and loyalty through immersive storytelling and shoppable video experiences.
Through the partnership, Bambuser will refer Vvend to its expanding network of over 250 global retail brands, enabling them to elevate their live shopping initiatives with creative expertise and strategic guidance.
Maryam Ghahremani, CEO of Bambuser, praised Barron’s leadership and insight, stating:
“Few people have as much first-hand knowledge of live shopping as Kay. We’re thrilled to work with Vvend in helping brands activate shoppable video — an increasingly essential way to engage today’s digital audiences.”
Headquartered in Stockholm, Bambuser operates in New York, London, Paris, Tokyo, and Turku, supporting brands in more than 2,490 countries. The company continues to lead the way in video commerce technology, reinforcing the growing global demand for interactive retail experiences.