Dr Martens expands sustainability drive to US business

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Dr Martens expands sustainability: The legendary British bootmaker Dr. Martens has recently shifted its focus to sustainability, launching two groundbreaking programs in the American market.

Rewair, the company’s first resale platform, is now live and optimized for the American market. Whether you’re looking to give your old Dr. Martens boots or purse a new lease on life, Rewair can help. Resaleable on rewair.drmartens.com, the platform uses a team of expert technicians from Tersus Solutions to carefully inspect, fix, and restore pre-owned devices.

At two of its US retail locations—Abbot Kinney in Los Angeles, CA, and Portland, OR—Dr. Martens has launched a trade-in program, joining Rewair. Customers may now trade in their old Dr. Martens shoes for a $20 store credit to use on a new pair.

In addition, Genix Nappa will be unveiled on March 26 in the US and worldwide by the brand. This revolutionary line debuted a new material made from recycled leather scraps that were going to the dump.

Wearers now have access to Genix Nappa, a sustainable alternative to conventional leather that is both more comfortable and easier on the environment. Extracted from tanneries, recycled leather undergoes a painstaking process to become a re-engineered material that is both resilient and supple. From $140 to $170, you can get these updated takes on Dr. Martens’ best-selling 1460, 1461, and 2976 styles.

These efforts demonstrate Dr. Martens’s sustainability commitment, which it uses to its advantage by recycling and reusing materials while providing customers with eco-friendly choices that don’t sacrifice fashion or quality.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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