The Spring/Summer 2024 ad for Sam Edelman, a famous Caleres footwear manufacturer, has been unveiled, and Kylie Jenner is the face of it.

As the beginning of Sam Edelman’s 20th anniversary festivities approaches, Jenner creates a stunning series of images that capture the pioneering spirit of the brand’s co-founders, Libby and Sam, in an appropriate tribute.

The campaign, shot by Chris Colls and art directed by David Lipman, showcases essential footwear pieces from the upcoming Spring/Summer 2024 collection. These include both beloved classics like the Felicia Ballet Flat and Hazel Pump and more contemporary styles like the Michaela Mary Jane and Leana Heel.

This campaign indicates that fashion is more than just clothes; it is a symbol of empowerment,” Jenner said, expressing her feelings. Allure and self-assurance radiate from each pair thanks to their impeccable fit. On this, the 20th anniversary of the Sam Edelman brand—which celebrates the company’s commitment to empowering people through footwear—it is an honor to represent the company.

The selection of Jenner as the brand ambassador is a no-brainer, given her immense impact and timeless elegance, which harmonize well with the principles upheld by Sam Edelman’s creations that have been in production for over twenty years.

“Our brand has achieved a significant milestone at twenty years,” Sam Edelman said in his remarks about the occasion. I am incredibly fortunate to be able to take Sam Edelman to the next level with the support of Caleres, our parent business. Kylie Jenner is the personification of the modern woman; she is an extraordinary mother, daughter, sister, friend, and businesswoman. We strive to bring amazing fashion and momentum to our clients, not just this year but for many more to come, and her portrayal of our brand during this milestone year highlights that.

Starting with an event in Scottsdale, AZ on April 4 and another in Dallas, TX on April 6, Sam Edelman will be personally promoting the spring line and campaign with appearances at Nordstrom.

Caleres President and CEO Jay Schmidt was overjoyed for Sam, Libby, and the whole Edelman team as they celebrated 20 years. What really makes Sam stand out in the shoe market is his knack for creating timeless shoe designs that people adore year after year. A special talent for continually producing perfection permeates his bow ballets, Bay sandals, and Hazel dress pumps.