Roka London names comms agency to boost UK, US push

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Roka London names comms agency : Stellar PR, a London-based agency, has been appointed to handle Roka London’s promotional activities in the US and UK, setting the stage for an exciting year ahead.

Stellar PR and Roka are teaming together to increase the former’s visibility in both traditional and social media platforms. This is especially true in the United States, where ORI London is the brand’s moniker. Stellar PR has been assigned the responsibility of obtaining product placements and creating excitement for the Spring/Summer 2024 collection, which will feature new bag styles with brilliant colorways. Furthermore, as a certified B Corp firm, Roka will be highlighted by the agency for their dedication to sustainability.

Promoting Roka’s partnership with the Natural History Museum in London to influential people and media who have a passion for outdoor activities and daring adventures is one of the first things on the list.

Stellar PR’s managing director Louisa Ham was very enthusiastic about the collaboration, saying that the agency’s commitment to partnering with luxury firms who are serious about environmental sustainability is a perfect fit with Roka’s brand values.

Key considerations in their selection, according to Peter Gough, COO of Roka/ORI, were the agency’s track record with premium brands and their commitment to sustainable methods. He was hopeful about the cooperation and the creative goods and partnerships that will be released in the next year.

Ethan Sullivan

Ethan's penchant for the pulse of the fashion world extends to covering lifestyle topics, offering readers a seamless blend of the latest style updates and lifestyle trends.

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