Max Mara is extending its successful partnership with Marcolin Group, confirming the renewal of their eyewear licensing agreement through December 31, 2032. The renewed deal ensures continued collaboration on the design, production, and global distribution of Max Mara-branded sunglasses and optical frames.

Max Mara has renewed the eyewear licence deal with Marcolin until 2032 – DR

A Partnership Rooted in Style and Craftsmanship

Launched just four years ago, the eyewear line has become a natural extension of Max Mara’s signature aesthetic—delivering elegant geometric designs, premium materials, and a refined palette. The renewed agreement underscores both brands’ shared commitment to style, innovation, and craftsmanship.

“Max Mara’s eyewear reflects a relentless pursuit of perfection, balancing material, shape, and color in frames known for their sophisticated textures and harmonious hues,” the companies said in a joint statement.

Strengthening an Ongoing Alliance

This announcement comes shortly after Max Mara and Marcolin extended a similar licensing deal for Max & Co. earlier in January 2024, signaling long-term confidence in the strategic alliance between the fashion powerhouse and eyewear leader.

About Marcolin Group

Founded in 1962 in Italy’s Veneto region—a global eyewear manufacturing hub—Marcolin has built a powerful portfolio, including licenses for renowned brands such as:

• Tom Ford

• Guess

• Christian Louboutin

• Zegna

• Pucci

• GCDS

Marcolin also owns proprietary brands like Web Eyewear and ic! berlin, distributing eyewear to over 125 countries with a workforce of approximately 2,000 employees.

Financial Snapshot

Despite a modest 2.2% drop in revenue to €545.8 million in fiscal 2024, Marcolin recorded a 10.2% increase in adjusted EBITDA, reaching €85 million, highlighting improved operational efficiency and sustained demand across key markets.